This post is to tell you about our next event which is all about turning your products and services into things people love to buy. This is how to transform your industry as well as your business. I really hope you can come.
We have got great speakers, brand new content and an group of like minds where you can discuss insights, ideas and your experiences. We are calling the event Game Changers because this is what Game Changers do.
Why should you come?
This Game Changers event is for business leaders who are not content with the status quo and want their business to make a difference. If you are on this email list, it is highly likely this describes you.
The Game Changers event is a chance to explore and discuss how you can do this. You will have the chance to learn from the experience of others in driving for exceptional growth. This is about turning a business from ordinary into game changing. We will explore the characteristics of high growth businesses and draw out a number of critical lessons.
Game Changers turn their products and services into something customers love to buy. This needs not just game changing insights about customers, but also the ability to develop products and services that go beyond what customers want and deliver something they could not imagine today.
The Original Game Changer
Mike’s first big play was to transform current account banking when he created First Direct: a bank without branches dedicated to making sure customers felt totally taken care of.
Mike went on to challenge the BT monopoly on fixed line telecoms and turned Mercury Telecoms into a profitable player.
Then he created Egg Internet banking, the first online only banking service. Mike now works with entrepreneurs to help them understand what it takes to be a Game Changer. Mike will tell us the most important things he learned and what makes the difference between business as usual and being a game changer.
Game Changing Insights on Customer Behaviour
John Scriven worked at South Bank University with a cutting edge research and insight team founded by Andrew Ehrenberg and later developed with Byron Sharp. The team’s latest book is called
How Brands Grow – what marketers don’t know.
Andrew Ehrenberg pursued empirical and behavioural studies to establish how consumers behave and uncovered a number of findings that blow away a lot of conventional thinking about customer loyalty and how brands actually get growth. His work is used today by many top global brands like Coca-Cola, Mars, Unilever & P&G. John will come and share the team’s top five insights.
These insights have been uncovered over 40 years of painstaking study and research about how customers actually behave and how markets evolve in response to consumer behaviour.
John will show how this applies to your business whether large medium or small, whether B2B, consumer or services and how you can use these insights to make decisions that will attract more customers and help you get more growth.
When Bruce McColl the global CMO at Mars discovered the Ehrenberg analysis, he described it as “an epiphany”
Here is Byron Sharp discussing some of the insights that John will share with us in a Tedx Talk. It may be 15 minutes, but it is worth it.
I hope you can come. Events are a great chance to catch up and meet some other interesting people. I already know that we have some great people coming, I hope you can join us.
We also managed to get a great venue in Shoreditch. We will be at Campus London. All events at Campus are free, so that makes it even better.