Five questions you must answer to attract more customers
Do you believe that this is true?
“No-one ever achieved significant growth in their business without attracting additional customers”
The need to attract new customers underpins everything I believe is important for businesses and organisations who want to grow. Attracting more customers is something that all business leaders should consider every day. Attractive Thinking is the key to unlock your maximum growth potential.
Attracting new customers matters
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The article explains the fundamental principles on how you can attract more customers. This describes the five questions you must answer to attract more customers. This is a better way to get growth than extracting more money from them.
ATTRACTING new customers matters
This is because you cannot get significant growth by just selling more of what you have to your existing customers. Really? So how can we be sure it is true that you cannot get significant growth just from increasing the loyalty of existing customers? Well, there is a large body of evidence based scientific research that demonstrates this is true. This research was kicked off by Professor Andrew Ehrenberg in the 1960’s and has been continually updated and expanded by the Ehrenberg Bass institute under the leadership of Professor Byron Sharp (@byronsharp). You can read a summary of the research, its implications and the resultant scientific “laws of marketing” in Byron Sharp’s book “How Brands Grow”. The work of Ehrenberg Bass is now sponsored by over 100 global brands who study their work to glean insights about how to grow their business.
The Attractive Thinking article goes on to explain the fundamental principles on how you can attract more customers. This is a better way to get growth than extracting more money from them.