As you will gather from the domain name, my name is Chris Radford. I am a brand strategy consultant, investor and company director

I specialise is turning products and services into things customers love. I call this ATTRACTIVE THINKING.

This is about attracting customers to your organisation and brand rather than exploiting them for short-term profit. Businesses with a purpose to help customers are more successful in the long-term than those that just focus on short-term growth and profit.

My businesses and organisations

This is my primary focus. Differentiate helps business leaders turn their products and services into things customers love and help marketing teams create marketing strategies everyone is convinced will work.

Henry’s Avalanche Talk helps off-piste skiers and boarders learn how to stay safe and how to use this knowledge to have more fun.  This is not just about avoiding avalanches but about discovering the best snow conditions and having a better time.  We specialise in helping skiers and boarders learn how to go off-piste without needing the services of an off-piste guide.

Swanage and Purbeck Holidays provides self catering holidays.  We have developed an effective approach to holiday home selection, management and marketing that delivers higher prices and higher occupancy rates than most holiday home owners enjoy.  We are now preparing to launch this service to help other holiday home owners benefit from this effective approach