Marketing leaders face similar leadership challenges to other leaders

New CTO

This article has advice for new CTO’s that could easily be translated and applied to new marketing directors and CMO’s

  • Respect the current team
  • Don’t go and buy fancy new agencies
  • Keep the baby dump the bathwater
  • Don’t be with your agencies be with your business
  • Hire for attitude and intelligence, then skill
  • Be a technical marketing and insight mecca
  • Be the marketer who talks to others in the business

Interesting that the challenges facing new leaders are similar between functions

Read the article here

 

http://pandodaily.com/2013/03/08/attention-ctos-culture-matters/