Marketing leaders face similar leadership challenges to other leaders


This article has advice for new CTO’s that could easily be translated and applied to new marketing directors and CMO’s

  • Respect the current team
  • Don’t go and buy fancy new agencies
  • Keep the baby dump the bathwater
  • Don’t be with your agencies be with your business
  • Hire for attitude and intelligence, then skill
  • Be a technical marketing and insight mecca
  • Be the marketer who talks to others in the business

Interesting that the challenges facing new leaders are similar between functions

Read the article here