New CTO

This article has advice for new CTO’s that could easily be translated and applied to new marketing directors and CMO’s

• Respect the current team
• Don’t go and buy fancy new agencies
• Keep the baby dump the bathwater
• Don’t be with your agencies be with your business
• Hire for attitude and intelligence, then skill
• Be a technical marketing and insight mecca
• Be the marketer who talks to others in the business

Interesting that the challenges facing new leaders are similar between functions

Read the article here

http://pandodaily.com/2013/03/08/attention-ctos-culture-matters/